Background and AI-trading analysis lens
Dr. Leon Grimes studies irrationality: why traders refuse to realise a loss as a market falls, why investors believe a fraudster’s promises, and how casinos and apps persuade people to return.
He does not give financial advice. Instead, Grimes shows readers how their own minds can work against them. He examines dark patterns in digital products, the mechanics of fear of missing out, and the behavioural techniques that turn uncertainty into repeated engagement.
Alongside his clinical work, he advises corporations on UX design and consumer behaviour, focusing on the point where interface choices meet the brain’s reward system.
